Analytics looks empty

Right after you connect Google, some of Analytics takes a few hours to fill in. Here's what to check.

  • Your history may still be loading. Check the Sync card in Personalization, under Analytics. It shows how far along it is. Come back in a few hours.
  • Promotion fills in last. It compares with last year, so it needs about a year of history.
  • Seeing "Pick a GA4 property and a Search Console site above to start syncing"? You haven't picked both yet. Choose them under Which one is your blog? and click Save.
  • Part of a graph is missing, or a card says "not synced"? Days before your synced history aren't shown as zero. Comparisons only show once your history covers the comparison dates.
  • The last few days are missing? Google finishes its numbers a few days late, so your numbers end about 3 days before the last sync.

See Connect Google Analytics and Search Console and How your numbers sync.

Last updated October 12, 2026

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