What's on a post's page

Every post has its own page in Analytics. Here's what each section shows, and how to use it with the Writer.

Click any post on Posts, Opportunities, or Updates to open its page. The Blog Post tour starts on Posts and carries on once you click a post.

What's on the page

From top to bottom:

  • The cards and graph: Views, Sessions, Search clicks, and Click-through rate for your dates. Select a card to see its graph. Your logged updates show as markers on it. With Raptive, you also see Earnings and Page RPM.
  • Updates to this post: log a change and see how the post did after each update. See Updates.
  • Top GSC queries: the 12 Google searches that bring the most clicks.
  • Sources sending traffic: where this post's readers come from.
  • Seasonality: the last 52 weeks, with a line for each source, so you can see when the post peaks and which source drives it. It ignores the dates up top.
  • Posts that could link here: up to 8 of your posts that show up for the same searches. They're natural places to add a link to this post.
  • Questions readers are asking: question searches this post already shows up for. They can make good FAQ questions.
  • Rising & fading queries: the searches climbing and slipping compared with the period before.

Use it with the Writer

Paste questions from Questions readers are asking into the FAQ Writer as reader questions. Open a post from Posts that could link here and add a link back to this one.

Where does the "Updated" date come from?

It's the post's last-modified date from your sitemap.

Click the star at the top to add the post to your watchlist. See Posts.

Last updated October 12, 2026

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